Ben Brockman1h4 min readThe Top Tools for CPG Marketing AnalysisIn the consumer packaged goods (CPG) industry, marketing success hinges on data-driven strategies that resonate with consumer demands and...
Ben Brockman3d4 min readInnovations in Cosmetic Trials Shaping the Future of SkincareInnovation is at the heart of everything from product development to testing when it comes to the skincare industry. Cosmetic trials,...
Ben Brockman5d5 min readHow to Implement Ethical Practices in MarketingConsumers are becoming more aware and discerning of the messages and tactics companies use to promote their products and services. As a...