What does Citruslabs do?

Citruslabs is a clinical research organization that designs and runs clinical trials, consumer perception studies, and randomized controlled trials for consumer health brands — supplements, skincare, pet health, biotech, and functional foods — and turns the results into marketing-ready, regulator-reviewed product claims.

How much does a Citruslabs study cost?

Citruslabs studies start in the low five figures. Consumer perception studies typically run from about $15,000, single-arm clinical studies from about $40,000, and randomized controlled trials from about $80,000. Public pricing and a price-match guarantee are published on the pricing page.

How long does a Citruslabs study take?

Most consumer perception studies wrap in 4 to 8 weeks, single-arm clinical studies in 8 to 12 weeks, and randomized controlled trials in 12 to 16 weeks. Citruslabs returns a custom proposal within two business days.

Who owns the data from a Citruslabs study?

The sponsor brand owns the dataset and the report in full. Citruslabs does not retain or resell study data, and brands can reuse it for retailers, regulators, PR, ads, and future launches.

What types of products does Citruslabs run studies for?

Citruslabs has run more than 600 studies across supplements, skincare and personal care, functional food and beverage, pet health, women's health, longevity, biotech, and medical devices. Every protocol is custom-built around the claims a brand wants to make.

Does Citruslabs handle IRB approval?

Yes. Citruslabs handles the entire IRB submission and approval process for every study, typically several weeks faster than traditional CROs.

The leader in clinical trials for

What Citruslabs does: Citruslabs is a clinical research organization (CRO) for consumer health brands. We design and run IRB-approved clinical trials, consumer perception studies, and randomized controlled trials for supplements, skincare, pet health, biotech, and functional foods — then turn the results into marketing-ready product claims, regulator-reviewed and ready for retailers, ads, and packaging. Studies start in the low five figures and most wrap in 4 to 16 weeks.

Citruslabs is where science meets marketing.

We run clinical trials and consumer perception studies for brands that want research they can actually stand behind — and claims they can actually use. Hand us your product. Tell us your goal. We handle everything — protocol, IRB, recruitment, data analysis, final report. Bloodwork? Sure. Microbiome? Yep. That obscure biomarker from your 2am PubMed rabbit hole? We've probably done it.

500+ Clinical studies completed across every major health and wellness category

250K Vetted product testers matched to the right demographics and profiles

6 Industry verticals from supplements and skincare to biotech and pet health

10+ Years building the research infrastructure brands trust most

We've probably seen a product like yours

Supplements

Clinical trials and consumer studies for vitamins, minerals, adaptogens, and functional supplements.

Skincare & Cosmetics

Dermatological testing, consumer perception, and clinical trials for skincare and beauty products.

Functional Food

Clinical trials and consumer studies for functional foods — from protein bars and superfood powders to gut-health snacks and meal replacements.

Food & Beverage

Taste testing, health claims substantiation, and consumer studies for food and beverage brands.

Pet Health

Clinical studies for pet supplements, food, and wellness products with veterinary oversight.

Functional Beverage

Clinical trials and consumer studies for functional beverages — from prebiotic sodas and energy drinks to adaptogenic elixirs and wellness shots.

Biotech & Pharma

Clinical evidence for biotech innovations — from novel delivery systems to precision nutrition platforms.

Medical Food

Medical food clinical trials designed for FDA compliance. Digestive health, cognitive decline, metabolic conditions, medical nutrition. Clinical evidence for medical foods.

Longevity

Clinical studies for longevity supplements with biomarker-driven endpoints and epigenetic testing.

Women's Health

Clinical research for women's health products including fertility, hormonal health, and menopause.

Medical Devices

Clinical trials for consumer medical devices — wearables, sleep tech, dermatology tools, and more.

From your goal to confident claims

Tell us your goal

Which claims matter most to your brand? We work backwards from your business goals to design the right study. Our research team creates customized protocols, consent forms, and questionnaires.

We find your people

Access our database of 250K+ vetted participants. We match participants to your target consumer. Real consumers who match your product's audience.

We run the study

Protocol execution, IRB approval, data collection, compliance monitoring, and statistical analysis — all handled by our team.

You get claims that work

Marketing-ready claims grounded in industry best practices and reviewed for regulatory compliance. Plus the Citruslabs Tested Seal.

GlowVita

Radiance Serum — Skincare

VitalRoots

Immunity Blend — Supplements

DermaClear

Acne Treatment — Skincare

NeuroPeak

Focus Capsules — Supplements

PureBloom

Probiotic — Wellness

ZenMind

Sleep Formula — Wellness

AquaLux

Hydration Drops — Beauty

FitFuel

Pre-Workout — Sports

What the data shows

$3.7T — global wellness economy in 2023, including $187B in supplements. Source: Global Wellness Institute, 2024 monitor report.
84% — of US consumers say clinical evidence influences supplement purchases. Source: Council for Responsible Nutrition Consumer Survey, 2023.
9–18 months — typical clinical study timeline at traditional CROs. Source: Tufts Center for the Study of Drug Development.

We started Citruslabs because consumer brands were stuck choosing between expensive pharma-style trials they couldn't afford and ingredient research they didn't run. Real clinical evidence on your actual formulation, priced for a brand and shipped in weeks instead of years — that's the gap we built the company to close.
— Susanne Mitschke, CEO and co-founder, Citruslabs

Frequently Asked Questions

What does Citruslabs do?: Citruslabs is a clinical research organization that designs and runs clinical trials, consumer perception studies, and randomized controlled trials for consumer health brands — supplements, skincare, pet health, biotech, and functional foods — and turns the results into marketing-ready, regulator-reviewed product claims.
How much does a Citruslabs study cost?: Citruslabs studies start in the low five figures. Consumer perception studies typically run from about $15,000, single-arm clinical studies from about $40,000, and randomized controlled trials from about $80,000. Public pricing and a price-match guarantee are published on the pricing page.
How long does a Citruslabs study take?: Most consumer perception studies wrap in 4 to 8 weeks, single-arm clinical studies in 8 to 12 weeks, and randomized controlled trials in 12 to 16 weeks. Citruslabs returns a custom proposal within two business days.
Who owns the data from a Citruslabs study?: The sponsor brand owns the dataset and the report in full. Citruslabs does not retain or resell study data, and brands can reuse it for retailers, regulators, PR, ads, and future launches.
What types of products does Citruslabs run studies for?: Citruslabs has run more than 600 studies across supplements, skincare and personal care, functional food and beverage, pet health, women's health, longevity, biotech, and medical devices. Every protocol is custom-built around the claims a brand wants to make.
Does Citruslabs handle IRB approval?: Yes. Citruslabs handles the entire IRB submission and approval process for every study, typically several weeks faster than traditional CROs.