Skip to main content

How It Works

You tell us the goal. We build the study. You get the product claims.

How does Citruslabs work? Citruslabs runs decentralized clinical studies for consumer health brands in six steps: (1) study design and protocol, (2) IRB approval, (3) participant recruitment from our proprietary panel, (4) at-home data collection through Research Hub, (5) statistical analysis, and (6) marketing-ready product claims plus the optional Citruslabs Tested Seal. Most consumer perception studies finish in 4 to 8 weeks, single-arm clinical studies in 8 to 12 weeks, and randomized controlled trials in 12 to 16 weeks — with a fixed price disclosed up front and full data ownership for the sponsor.

You hand us your product. Tell us what product claims you want to make. We design the study, get IRB approval, recruit participants, collect the data, analyze it, and hand you a report with marketing-ready product claims you can use everywhere.

From First Call to Final Product Claim

Full service means different things to different CROs. Some of them will tell you on invoice day. Here is what it means to us. Every step, every deliverable, every person who touches your study, from the first strategy call to the marketing claims on your packaging. No surprises. No add-ons.

  1. Step 1: Study Design & Protocol (Weeks 1–2) — Custom protocol, consent forms, and endpoints, all built around your product and claim goals.
  2. Step 2: IRB Approval (Weeks 2–4) — We handle the entire IRB submission and move fast, typically weeks ahead of what most CROs promise.
  3. Step 3: Participant Recruitment (Weeks 4–8) — Decentralized recruitment from the industry’s largest participant database. Faster enrollment, more diverse panels.
  4. Step 4: Data Collection (Weeks 6–14) — Participants use your product at home with validated questionnaires, wearables, biomarkers, and telehealth.
  5. Step 5: Analysis & Results (Weeks 14–16) — Our research team runs the stats and writes one report for both the scientist and the marketer.
  6. Step 6: Product Claims & Marketing Assets (Weeks 16–18) — Marketing-ready claims reviewed for regulatory compliance, plus the Citruslabs Tested Seal if your product passes.

Why brands pick Citruslabs

Eight reasons brands choose Citruslabs to design, run, and turn their studies into marketing-ready claims.

Why brands choose Citruslabs over other CROs

FeatureOther CROsCitruslabs
Study designTemplatedFully customized
Data ownershipLimited accessComplete ownership
Marketing assetsNot includedGraphics + claims
Seal of approvalNoneTested Seal*
Claims outputRaw data onlyRegulatory-reviewed
BiomarkersLimited optionsBlood, stool, skin + more
Device integrationMinimalOura, Fitbit, CGMs
Timeline6–18 months8–16 weeks

What brands actually do with their study results

From “X% noticed improvement” to quantified before-and-after outcomes, brands use their research to strengthen packaging, retail conversations, and investor decks.

Check in whenever you want

Research Hub is your command center. Real-time dashboards. Recruitment tracking. Data collection status. Timeline tracking. Participant compliance. Log in whenever.

Frequently Asked Questions

How long does the whole process take?
Perception studies: 4–8 weeks. Single-arm studies: 8–12 weeks. RCTs: 12–16 weeks. Add a couple weeks for report generation. We’ve also done it faster. That’s our specialty.
Can I start using my study results before the report is done?
Not officially. Wait for the final report. That’s when your claims are locked in and legally defensible. Rushing the report is a bad idea.
What if I want to change something during the study?
Talk to us. Minor changes are fine. Big changes might require restarting. We’ll let you know what’s possible.
Do you publish the results?
Only if that’s your goal. Default is confidential. You own the data. You decide what gets published.
What happens after the report is delivered?
The study is done. Your data is yours. You can use it, share it, publish it, or keep it private. We’re your CRO, not your data jailer.

Research designed for your next marketing win

Find your study design in under two minutes with CitrusMatch, or just talk to our team. No pressure, no jargon.

Tested products