Transform Research into a source of Product Pride: Maximizing ROI in Clinical Trials

Over the past couple of years, clinical trials have become best practice in the health & wellness industry. Brands use clinical trials to stay compliant with FTC regulations, to make substantiated health claims, and also to gain consumer trust. Even though clinical studies are more accessible and more cost-efficient than ever before, they are still a significant investment. Unfortunately, many brands are not making the most of their research.

In this webinar, join Susanne Mitschke, CEO and co-founder of Citruslabs, Ellen O’Gorman, Principal Investigator at Citruslabs, and Travis Proctor, Director of Partnerships at Citruslabs, as we discuss maximizing the full potential of your clinical trials. This includes learning how to design your studies cost-effectively while still meeting your goals, interpreting and communicating your findings clearly, and integrating your research into a winning marketing strategy.

By choosing the right study design, including the right methodologies, and integrating your research into your marketing efforts, you can boost your brand’s credibility and visibility, increase sales, and maximize your return on investment (ROI).

You'll learn:
1. Study Design Basics: We'll cover different study designs, such as randomized controlled trials (RCTs), crossover studies, single-group studies, and perception studies. We will also talk about what open-label means, what blinded is, and how to choose between a placebo group and a control group in your study. - You'll understand the pros and cons of each approach, enabling you to choose the most suitable design for your specific research goals.

2. Common Misconceptions: We'll address common misconceptions about research in the health and wellness space, so you can make informed decisions for your brand.

3. Wasted Opportunities: Many brands conduct successful clinical trials with overwhelmingly positive results but NEVER communicate them. We'll discuss why this happens and how to avoid it.

4. Why Transparency Matters: There are instances where brands might not be entirely transparent about their research findings. We'll discuss the importance of research transparency for building trust and credibility with consumers.

5. Choosing Your Research Partner: We will discuss what questions you should ask your potential research partners, how to pick your partner, and what to keep in mind for successful collaboration. Should you work with a University? Or should you pick a contract research organization (CRO), like Citruslabs, from the industry?