Clinical Trials: How to create claims for cosmetic and beauty brands

​Join Cary of Common Heir and Susanne Mitschke of Citruslabs for an informational discussion on implementing clinical trials into a brand's identity. Learn why Common Heir decided to go the extra mile and is looking for clinical results while launching their line of clean beauty products, and why the team believes that brands can increase their chance of success through implementing research-backed product claims into their marketing. Get an understanding of how clinical trials work and what to pay attention to in the process.

What you will learn:

​​- Common Heir's brand story and why they are building their brand around research
​​- Clinical trials vs. consumer perception studies
​​- When to conduct a clinical trial (timing)
​​- How to design a clinical trial
- Budget
- Setting expectations
- What makes a great clinical trial
- Managing a clinical trial
- Creating claims that are research-backed