Investing in a clinical trial for your brand can be a great way to promote trust in your products, improve formulas, and bolster your marketing by creating health claims. Today, we’ll overview the benefits of creating health claims through a skincare-specific lens.
Promote Brand Trust
Consumers are generally more likely to gravitate towards products and brands with clinical evidence behind them. By creating health claims about your skincare products, you are giving consumers a window into your products’ formula and performance. This encourages trust in your brand by demonstrating that your products work as intended and that you have conducted thorough research to ensure the formula’s safety and efficacy.
When you have created health claims, your product will stand out for being science-backed and reliable in comparison to those marketed without health claims.
Improve Formulas
In running clinical trials to create cosmetic claims, you also gain the opportunity to improve your formula or your approach to advertising based on people’s experiences with its performance.
Clinical trial models such as the consumer perception study allow you to get feedback on the packaging, formula, performance, and overall user experience of a product. This can be a great chance to adapt your marketing or the product itself wherever users are reliably reporting dissatisfaction.
Bolster Marketing
With health claims, you are given data-rich marketing material that can be an effective addition to your brand’s packaging and websites. This allows you to launch new products or further promote existing ones with scientific evidence that demonstrates their real-life performance.
This further builds confidence in your products and can draw in new potential customers that are looking for clinically-approved formulas.
Want to create a clinical trial for your skincare brand?
Citruslabs provides a simple and affordable way to prove that your products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.
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