How do you create a product claim?
A beauty brand can make product claims by providing evidence to support the claims it makes about its products. This can include:
Clinical trials: Conducting clinical trials and providing data from these trials can help support product claims. Clinical trials can be conducted by independent research organizations or by the beauty brand itself.
Consumer testing: Conducting consumer testing and providing data from these tests can help support product claims. Consumer testing can involve asking a group of people to use the product and provide feedback on its effectiveness.
Expert endorsements: Obtaining endorsements from experts in the beauty industry or related fields can help support product claims. These endorsements can be in the form of quotes, testimonials, or articles written by the experts.
Published research: Citing published research that supports the claims being made about the product can help provide credibility and support for the claims.
It's important to note that in order to make product claims, a beauty brand must be able to provide evidence to support those claims. Making false or misleading claims about a product can have serious legal and reputational consequences.
As a beauty brand, making product claims can be an important part of marketing and selling your products. But how do you make sure your claims are accurate and supported by evidence? At Citruslabs, we have developed a process for making product claims that is both effective and compliant with relevant regulations. Here's our insider's guide to making product claims:
Do your research: Before making any product claims, it's important to thoroughly research and understand the ingredients and benefits of your products. This includes conducting clinical trials or consumer testing to gather data and support your claims.
Know the regulations: Different countries and regions have different regulations governing the types of claims that can be made about beauty products. Make sure you are familiar with the relevant regulations and ensure that your claims are compliant.
Use credible sources: In order to lend credibility to your claims, it's important to use credible sources to support them. This can include clinical data, expert endorsements, and published research.
Be specific and accurate: Make sure your claims are specific and accurate, and avoid making vague or overly broad claims. Be prepared to provide evidence to support your claims if asked.
Disclose any limitations: If there are limitations to your product's benefits or effectiveness, make sure to disclose these in your claims. This can help build trust with your customers and increase transparency.
Who regulates cosmetics?
Cosmetics manufactured in the US are primarily regulated by the Food and Drug Administration (FDA.) While the FDA does not require cosmetics to obtain approval before entering the market, they do set out a series of regulations that beauty brands must adhere to.
Primarily, the FDA mandates that cosmetics must be unadulterated and that their packaging cannot contain misbranding. To learn more about what is prohibited by the FDA, read our blog post on specific cosmetic regulations.
Examples of cosmetic and skincare claims
Cosmetic and skincare claims center around the user experience and expected results of a product. For instance, a cosmetic brand may present claims pertaining to the coverage or pigmentation provided by a complexion product. Alternatively, a skincare product such as an eye cream may be accompanied by claims about its brightening or smoothing effects.
What information must appear on a cosmetic product
Cosmetic products are required to contain certain information about their contents and application. The FDA’s regulations about misbranding require cosmetics companies to detail their full ingredients on the packaging, including the concentrations of potent active ingredients (for example, stating that a toner contains 10% glycolic acid.)
By following these tips, you can make product claims that are both effective and compliant with relevant regulations. Remember to focus on providing value to your customers and being transparent in your marketing efforts.
Want to create your own cosmetics clinical trial?
Citruslabs provides a simple and affordable way to prove that your cosmetic products actually work. At Citruslabs, we design a clinical trial that is right for you and your budget, so you can start sharing research-backed product claims without spending a fortune. We offer the cohesive planning and management required to conduct successful clinical trials, from start to finish. Ready to get started? Let's talk! You can contact us here.
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