The UK health and wellness industry is thriving, valued at approximately £200 billion, and consumers are demanding more from brands than ever before. As scientific validation becomes a critical factor in purchasing decisions, brands that fail to back up their claims with real evidence risk losing trust, and market share.
That’s why Citruslabs, a leading contract research organization (CRO) in the US, is expanding its clinical trial services to the UK. With a strong track record of helping consumer brands validate their products through clinical research, Citruslabs is bringing its expertise to the UK market, ensuring brands have the tools they need to credibly demonstrate product efficacy and stay competitive.
Why UK Health & Wellness Brands Need Clinical Trials
Consumer expectations have shifted significantly. In a recent Citruslabs report surveying over 1,000 health and wellness consumers, an overwhelming 93% of Gen Z and Millennial shoppers said they trust products labeled as "clinically proven". This data underscores the growing demand for science-backed products.
McKinsey & Company’s Future of Wellness survey (2024) also highlighted this trend, noting that consumers are taking greater control over their health and expect brands to provide effective, science-backed solutions. However, many wellness products still enter the market without adequate clinical research or credibility, something that savvy consumers and increasing regulatory oversight will no longer tolerate.
According to Citruslabs CEO Susanne Mitschke, the focus can no longer be solely on ingredients:
“When you think about a supplement, there is too much focus on the ingredients, but savvy consumers now expect to be much better informed on the efficacy. Wellness brands really need to sit up and take notice and invest in research, which will give their products a stronger foundation for growth.”
Why Science-Backed Claims Matter More Than Ever
The UK wellness market is facing increasing scrutiny from regulators, requiring brands to be more transparent and evidence-based in their claims. While terms like "clinically tested" and "clinically proven" hold significant weight with consumers, they must also meet legal and regulatory standards.
With stricter advertising regulations from the Advertising Standards Authority (ASA) and compliance expectations from the UK’s Competition and Markets Authority (CMA), wellness brands must ensure that all marketing claims are substantiated by rigorous clinical research.
Citruslabs helps brands navigate these regulatory complexities by designing studies that align with both consumer expectations and legal requirements, ensuring that brands can confidently market their products with science-backed claims.
How Citruslabs Supports UK Brands with Clinical Research
As regulations tighten and consumer scrutiny increases, UK brands need to take a proactive approach to clinical validation. Citruslabs offers affordable, science-backed research solutions tailored to the needs of the UK health and wellness industry, including:
Randomized Controlled Trials (RCTs) – The gold standard in clinical research, providing strong, reliable efficacy data.
Single-Group Clinical Studies – Ideal for brands looking for clear before-and-after comparisons.
Consumer Perception Studies – Gathering real-world feedback to support product claims.
Unlike traditional clinical trials that can be time-consuming and costly, Citruslabs leverages a decentralized approach, streamlining participant recruitment and data collection. This means UK brands can conduct clinical trials faster and more efficiently, without sacrificing scientific rigor.
The Business Impact of Clinically Validated Products
For wellness brands, investing in clinical research is not just about compliance, it’s a strategic advantage. The benefits of clinically validated products include:
Stronger consumer trust – Customers are more likely to purchase from brands with credible, science-backed claims.
Competitive differentiation – Clinical validation sets brands apart in an increasingly crowded market.
Higher customer retention – Consumers who see real results from tested products are more likely to become repeat buyers.
Increased investment and retail opportunities – Clinically validated brands have an easier time securing partnerships with major retailers and investors.
With more consumers actively seeking clinically proven solutions, UK brands that embrace clinical research will gain a sustainable advantage in the wellness market.
A Competitive Edge in the Growing UK Wellness Market
The UK ranks fifth globally in the wellness industry, spanning key segments such as supplements, skincare, personal care, weight management, and personalized health solutions. With science-backed claims becoming a key differentiator, brands that invest in clinical research will be positioned as leaders in their space.
Citruslabs has already worked with major brands like Heights, Superlativa, Your Super, Love Wellness, and Mario Badescu, helping them validate their products and enhance consumer trust. Now, UK brands can benefit from the same expertise and gain a competitive edge with clinically tested and proven claims.
Get Started with Clinical Trials in the UK
Citruslabs is making clinical trials more accessible and affordable for UK wellness brands looking to build credibility, navigate regulatory challenges, and increase consumer trust.
Are you ready to differentiate your brand with science-backed claims? Learn more about how Citruslabs can support your clinical research needs in the UK.
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