We are strong advocates that for consumer brands, research forms the foundation of product development and consumer trust. That's where CPG online marketing strategies come in.
Sharing your research results online helps show that your formula and product is reliable, safe, and effective.
We’ve compiled some of our favorite ways brands can present research findings on your websites and social media. We use a fictional brand called "your brand" to show how easy it is to apply these creative strategies.
Translating Research into Layman’s Terms
After conducting product research to support your formula claims, you'll gain valuable data for marketing. The challenge? Presenting these findings in a way that's simple and accessible to consumers.
Clinical trial results can be complex, making them difficult for consumers to grasp. That's why we offer numerous examples to help your brand overcome this challenge.
Example 1: Converting Clinical Data into Consumer-Friendly Content
To make your research easy to access and understand, your brand can embrace a creative approach.
Consider transforming clinical data into engaging visuals, such as infographics and videos.
Your brand can showcase your latest clinical trial using a colorful infographic. The infographic can demonstrate how your product has enhanced health or well-being. Real evidence-based data can support this information.
Leverage User-Friendly Infographics and Videos
Infographics and videos are excellent tools to visually convey complex information.
Your brand can use infographics and animated videos to display research findings in a simple way. These visuals are attractive and easy to understand. You can use infographics to present data visually. Animated videos can help bring research findings to life. For instance:
Example 2: Infographic on Sleep Improvement
Your brand can create an infographic with a creative title that will capture users’ attention. Imagine a sleep aid product with a graphic saying: "Discover Better Sleep - The Benefits of Our Unique Sleep Formula."
This could showcase key findings with concise, easy-to-understand graphics, demonstrating the improvement in sleep quality and duration.
Example 3: Animated Video on Clinical Studies
Similarly, a video format can make dense information easier to understand.
Picture a brief animated video titled "The Science Behind Our Sleep Blend."
This video will summarize the research conducted on the Sleep Supplement blend in just 1 minute.
The video explains how the sleep aid works. It also shares the research findings clearly. This helps viewers understand the main points quickly.
Educate and Inform through Blog Content
We think blogs are great for teaching people and sharing research. Your brand should keep a current blog on your website for scientific insights and product research updates.
Example 4: Posts that Add Value
To keep readers engaged and attract visitors to your blog, focus on creating posts that offer real value. Your content should go beyond promoting your product—it should provide useful information for those interested in it.
Look for posts that explore the importance of the health issues your product addresses, as well as tips on maintaining a healthy lifestyle alongside its use. These posts can help readers understand the significance of the problems your product tackles and offer practical advice for staying healthy.
You can also use these posts to explain your product's role, supported by research data and relatable anecdotes.
Example 5: Scientific Spotlights
To connect with your audience, your brand can start a "Scientific Spotlight Series" on your blog. This series will feature detailed articles about the ingredients in your products.
Consumers want clear information about products. Being open and providing detailed insights can help ease their worries and build trust.
Check out our blog series "Latest Evidence" for new research on popular supplement ingredients that consumers are interested in. It can inspire you with fresh ideas.
Interactive Product Pages
Brands should improve product pages with interactive features that inform consumers about the research behind their formulas.
Example 6: Interactive Ingredient Showcase
On your product page, your brand can include an interactive ingredient showcase.
When users hover over ingredients, pop-ups show short explanations. Clicking them leads to detailed summaries and links to your clinical trials.
Regular Updates and Webinars
Keep your audience interested by sharing updates on your research and products, and think about hosting educational webinars.
Your brand can host online events on health and wellness topics that interest your audience. You can also use these events to explain the science behind your product.
This is a good opportunity to bring in experts to discuss these issues and see if your product could help solve them.
Wrapping Up
Sharing research online builds credibility in the consumer industry, making it easier for consumers to trust your brand. By using infographics, videos, blogs, interactive pages, user content, and webinars, you can clearly explain the science behind your products.
Your brand can inspire others by sharing research, gaining loyal customers, and leading the way in new methods of showcasing findings and connecting with audiences. In today’s market, thriving brands need both transparency and effective communication of their research results.
Want to create your own product claims?
Citruslabs provides a simple and affordable way to prove that your products actually work.
Citruslabs offers affordable clinical trials designed for you. This lets you share product claims backed by research without spending a lot of money.
We offer the cohesive planning and management required for conducting successful clinical trials, from start to finish.
Ready to get started? Let's talk! You can contact us here.
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