Navigating the Regulatory Landscape: Marketing Supplements
The dietary supplement industry in the United States is a dynamic and fast-evolving field, with consumers increasingly seeking natural...
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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Morgan Carpenter
Oct 25, 20233 min read
The Latest Evidence for Magnesium Supplements
One of the ingredients catching the attention of consumers and supplement brands alike is magnesium. This mineral, essential for various...
Morgan Carpenter
Oct 18, 20233 min read
Elevating Supplement Claims: The Impact of Consumer Perception Studies
For supplement brands, it’s essential to establish trust, credibility, and enduring consumer satisfaction. To achieve this goal, the best...
Morgan Carpenter
Oct 16, 20233 min read
The Critical Role of CROs in Supplement Research
Supplement consumers are increasingly seeking natural and science-backed solutions for their health and wellness needs. With this growth...
Citruslabs Staff
Oct 9, 20233 min read
Latest evidence for Ashwagandha Supplements
We know that the world of health and wellness is constantly evolving, which is why we aim to keep brands up to date on the latest...
Morgan Carpenter
May 22, 20233 min read
The Power of Clinical Trials for CBD Brands
In recent years, CBD (cannabidiol) has gained immense popularity in the health and wellness industry. However, with the market flooded by...
Morgan Carpenter
May 19, 20234 min read
The Crucial Role of Clinical Research in Supplement Claims
There are more supplements available now than ever before. Each brand boasts unique claims designed to draw in consumers and improve...
Morgan Carpenter
May 12, 20233 min read
How Virtual Clinical Trials Improve Sustainability
In recent years, the skincare industry has experienced a surge in interest and demand from consumers. However, with this growth comes...
Morgan Carpenter
May 8, 20234 min read
Best Practices for Supplement Product Claims
Supplements have become an integral part of the health and wellness industry, with millions of people around the world relying on them...
Morgan Carpenter
May 1, 20233 min read
Trend Watch: Marketing Superfoods with Health Claims
Superfood supplements are those that contain concentrated forms of nutrient-rich foods, also known as superfoods. These supplements are...
Morgan Carpenter
Apr 14, 20234 min read
Trend Watch for Supplement Brands
As a supplement brand, staying on top of the latest trends in the industry is key to staying competitive and meeting the needs of your...
Morgan Carpenter
Apr 10, 20233 min read
What to Expect in an Online Supplement Clinical Trial
Supplement clinical trials are a crucial part of creating and developing new products to target a range of health and wellness concerns....
Morgan Carpenter
Mar 17, 20233 min read
6 Trends in Supplement Clinical Research
Supplement clinical research is more important than ever, particularly as the FTC has now mandated that all health claims associated with...
Morgan Carpenter
Feb 10, 20233 min read
Brand Feature: Joyspring Genius Drops
We had the pleasure of conducting a clinical trial with Joyspring to test out their Genius Drops, an all-natural supplement aimed at...
Morgan Carpenter
Feb 8, 20232 min read
Women’s Health and Implications for Supplement Marketing
Women’s health has seen a shift away from strictly clinical language as well as a rise in “femtech” brands which aim to demedicalize...
Morgan Carpenter
Jan 20, 20233 min read
Poppi's Product Claims: Clinically Supported
Poppi’s Supplement Clinical Trial We worked with Poppi, a small husband-and-wife brand with a passion for natural remedies, on testing...
Morgan Carpenter
Dec 26, 20222 min read
Clinical Trial Feature: Embody Supplements
This week, our focus is highlighting some of the wonderful brands we’ve had the chance to work with on clinical trials. Clinical research...
Morgan Carpenter
Dec 16, 20222 min read
How do Supplement Claims Benefit Your Brand?
Undertaking clinical research for your supplement products can be a valuable way to update your marketing with science-backed health...
Morgan Carpenter
Nov 23, 20222 min read
Are Collagen Supplements worth taking?
Collagen supplements have grown in popularity in recent years, boasting health claims such as improved skin clarity, faster hair growth,...
Morgan Carpenter
Nov 11, 20222 min read
Best Supplements to Take This Winter
As the days get darker and shorter, we often turn toward sources of comfort that may not be the best for our health and wellness....
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