Navigating the Regulatory Landscape: Marketing Supplements
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The dietary supplement industry in the United States is a dynamic and fast-evolving field, with consumers increasingly seeking natural...
Morgan Carpenter
Oct 25, 20233 min read
The Latest Evidence for Magnesium Supplements
One of the ingredients catching the attention of consumers and supplement brands alike is magnesium. This mineral, essential for various...
Morgan Carpenter
Oct 23, 20233 min read
Brand Spotlight: Beekeeper’s Naturals Gut Health Supplement
In pursuit of gut health and digestive wellness, Beekeeper’s Naturals stands out as a symbol of innovation and dedication. Their mission...
Morgan Carpenter
Oct 20, 20233 min read
Monitoring Industry Trends: What's New in Supplements?
Supplement brand leaders will be aware of the industry’s ever-shifting trends, with the increasing focus of consumers on health and...
Morgan Carpenter
Oct 18, 20233 min read
Elevating Supplement Claims: The Impact of Consumer Perception Studies
For supplement brands, it’s essential to establish trust, credibility, and enduring consumer satisfaction. To achieve this goal, the best...
Morgan Carpenter
Oct 16, 20233 min read
The Critical Role of CROs in Supplement Research
Supplement consumers are increasingly seeking natural and science-backed solutions for their health and wellness needs. With this growth...
Morgan Carpenter
Oct 2, 20233 min read
Latest Evidence for Natural Energy Supplements
Natural solutions are all the rage, and this extends to supplements targeting energy levels, focus, and overall cognitive performance....
Morgan Carpenter
Aug 11, 20233 min read
The Secrets to Timeless Product Claims
While marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...
Morgan Carpenter
Jun 30, 20234 min read
What is "Health Ownership" and why should your brand care?
One of the most notable consumer health trends of recent years is the notion of “Health ownership.” No longer reliant solely on doctors...
Morgan Carpenter
Jun 28, 20233 min read
The Rising Trend of Men's Personal Health and Self-Care
Nowadays, taking care of ourselves is emphasized as essential, regardless of gender. Over the past few years, men's personal health and...
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