Morgan CarpenterSep 13, 20233 min readBenefits of Consumer Perception Studies for Small BrandsWhen investing in clinical research to support your product claims, consumer perception studies are often among the options considered by...
Morgan CarpenterApr 28, 20234 min readOutsourcing research for Small Skincare BrandsAs the skincare industry continues to grow, small brands in particular face a number of challenges when it comes to research and...
Morgan CarpenterApr 3, 20233 min readThe Role of Consumer Feedback in Clinical ResearchAs discussed in our overview of Consumer Perception studies, consumer feedback is a key part of clinical trials for consumer brands. The...
Morgan CarpenterMar 17, 20233 min read6 Trends in Supplement Clinical ResearchSupplement clinical research is more important than ever, particularly as the FTC has now mandated that all health claims associated with...
Morgan CarpenterMar 15, 20233 min readWhy Small Brands Need to use Product ClaimsClinical research to create product claims is vital for brands of all sizes, particularly given the recent updates from the FTC that...