Accessible Research: A Game Changer in CPG Marketing
We are strong advocates that for consumer brands, research forms the foundation of product development and consumer trust. That's where...
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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Morgan Carpenter
Oct 13, 20234 min read
Consumer Preferences in Skincare Marketing
As a skincare brand, the language you use to market your products is critical to forming sustainable customer relationships, selling...
Morgan Carpenter
Sep 27, 20233 min read
Consumer Advocacy: Unleashing the Potential of Reviews for Your Brand
In today's ultra-connected digital landscape, consumers have more influence on product development and marketing than ever before. When...
Morgan Carpenter
Sep 27, 20233 min read
Latest Trend Report for Beauty Brands
Consumers in the beauty industry are increasingly savvy about the products they reach for, and the most successful cosmetics brands are...
Morgan Carpenter
Sep 25, 20233 min read
Greenwashing: What Brands Need to Know
Consumers increasingly value sustainability and eco-friendly brand practices. In response to this, some companies have resorted to making...
Morgan Carpenter
Sep 18, 20234 min read
Clinical Data in Your CPG Marketing for Consumer Pain Points
Effective product marketing closely ties to the success of consumer brands. One of the best CPG marketing strategies for brands to keep...
Morgan Carpenter
Sep 15, 20233 min read
Creative Ways Brands Can Showcase Clinical Data Online
Showcasing the research supporting your products is essential. It builds trust, credibility, and sets your brand apart in the eyes of...
Morgan Carpenter
Aug 23, 20234 min read
Sensory Psychology in Marketing and Packaging
The connection between your product and your consumers’ experiences fosters brand loyalty. Beyond the product itself, the way it appeals...
Morgan Carpenter
Aug 16, 20233 min read
Augmented Reality's Impact on Consumer Understanding of Product Claims
In the ever-evolving landscape of consumer brands, staying ahead means embracing innovative technologies that reshape the way we interact...
Morgan Carpenter
Aug 14, 20233 min read
The Power of Data Stories: CPG Marketing with a CRO
When promoting a product in the CPG market, you need to use data to tell a compelling story instead of just listing numbers. This can...
Morgan Carpenter
Aug 11, 20233 min read
The Secrets to Timeless Product Claims
While marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...
Morgan Carpenter
Aug 9, 20233 min read
The Art of Minimalist Product Claims
Brevity has become a prized commodity in an increasingly busy world. For consumer brands, distilling complex clinical information into...
Morgan Carpenter
Aug 2, 20233 min read
E-commerce Trends in the US: Key Ideas for Consumer Brands
In recent years, the e-commerce landscape in the United States has witnessed remarkable growth, transforming the way consumers shop for...
Morgan Carpenter
Jul 26, 20233 min read
Enhancing Product Claims with Consumer Psychology
To stand out in a market that bombards consumers with product advertisements, brands need to tap into consumer psychology research to...
Morgan Carpenter
Jul 17, 20233 min read
How Small Skincare Brands Can Gain Traction Online
As the skincare industry expands, small brands face a constant challenge in gaining recognition and standing out. Despite more prominent...
Morgan Carpenter
Jul 14, 20233 min read
Best Practices for Marketing a Formula Change
Consumer brands initiate formula changes for a wide range of reasons. From consumer feedback to ongoing research developments, there are...
Morgan Carpenter
Jul 3, 20234 min read
How Skincare Brands can Market Mindfully
In today's world, where appearance is overly scrutinized especially online, skincare brands have a unique opportunity to promote mental...
Morgan Carpenter
May 31, 20233 min read
The Power of a Unique Selling Proposition (USP) for Brands
For consumer brands, one of the best marketing techniques for standing out from the crowd and drawing in consumers is by establishing a...
Morgan Carpenter
Feb 13, 20235 min read
Working With Influencers: FDA Guidelines
Working with social media influencers to promote your health and wellness brand online can be a great way to round out your marketing...
Morgan Carpenter
Feb 1, 20233 min read
Brand Content Guide: How to Use Clinical Trial Results
You have invested in clinical research for your skincare, cosmetic, or supplement brand, and the results are in: your formula now has...
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