Clinical trials and Research Blog

The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.

Strategies for Preventing False Advertising

Ben Brockman

Nov 294 min read

Strategies for Preventing False Advertising

False advertising doesn’t just lead to lawsuits—it erodes trust, damages reputations, and alienates customers. In a competitive...

The Role of Social Media in False Advertising

Ben Brockman

Nov 15 min read

The Role of Social Media in False Advertising

All of the large social media platforms like Instagram, TikTok, and Facebook have become powerful advertising tools. With billions of...

How to Implement Ethical Practices in Marketing

Ben Brockman

Oct 235 min read

How to Implement Ethical Practices in Marketing

Consumers are becoming more aware and discerning of the messages and tactics companies use to promote their products and services. As a...

The Economic Impact of False Advertising

Ben Brockman

Oct 45 min read

The Economic Impact of False Advertising

False advertising scandals can rock industries and wipe out the reputation of even well-known brands. Take, for example, a prominent case...

Ben Brockman

Sep 234 min read

How to Rebuild Brand Trust After False Advertising

For any company, brand trust is crucial for long-term success. However, when a brand is caught in a false advertising scandal, the...

Common False Advertising Claims in Health Products

Ben Brockman

Sep 94 min read

Common False Advertising Claims in Health Products

When it comes to health products, from supplements to skincare, companies are under constant pressure to stand out. However, when...

Unmasking Deception: How False Advertising Affects Consumer Trust

Ben Brockman

Aug 304 min read

Unmasking Deception: How False Advertising Affects Consumer Trust

In today's competitive marketplace, consumer trust is a crucial asset for any brand. However, this trust can be easily shattered by false...

Ben Brockman

Aug 204 min read

The Impact of False Advertising on Brand Reputation

In today's world, brands are constantly in a race to grab your attention! With the power of digital marketing at their fingertips,...

Ben Brockman

Aug 73 min read

Protect Your Brand: Why Compliant Ads with Claims are Important

In today’s competitive marketplace, companies are constantly striving to differentiate their products. Many brands rely on persuasive...

What is Puffery? Understanding Exaggerated Claims in Advertising

Ben Brockman

Jul 303 min read

What is Puffery? Understanding Exaggerated Claims in Advertising

In the world of advertising, bold and eye-catching claims are commonplace. However, there's a fine line between truthful marketing and...

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