Clinical trials and Research Blog

The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.

Ben Brockman

Nov 65 min read

The Impact of CPG Marketing on Sales

A well-executed marketing strategy can be a game-changer for CPG brands looking to increase their sales performance. As consumer...

The Top Tools for CPG Marketing Analysis

Ben Brockman

Oct 294 min read

The Top Tools for CPG Marketing Analysis

In the consumer packaged goods (CPG) industry, marketing success hinges on data-driven strategies that resonate with consumer demands and...

Ben Brockman

Oct 24 min read

Metrics That Matter in CPG Marketing

When consumer preferences shift rapidly and competition is fierce, the brands that rise to the top are those that harness the power of...

How to Use Consumer Insights to Improve Your CPG Marketing

Ben Brockman

Sep 203 min read

How to Use Consumer Insights to Improve Your CPG Marketing

Understanding your audience is the key to crafting impactful marketing strategies. With countless products vying for attention on store...

10 Proven Strategies to Boost Your CPG Marketing Success

Ben Brockman

Sep 114 min read

10 Proven Strategies to Boost Your CPG Marketing Success

In the fast-paced world of consumer packaged goods (CPG), having a well-optimized marketing strategy is key to staying competitive and...

The Importance of Packaging in CPG Marketing

Ben Brockman

Aug 214 min read

The Importance of Packaging in CPG Marketing

In the world of consumer packaged goods (CPG), marketing extends far beyond traditional advertising and digital campaigns. One of the...

Capturing Consumer Interest: Emerging CPG Marketing Trends

Ben Brockman

Aug 133 min read

Capturing Consumer Interest: Emerging CPG Marketing Trends

In today's rapidly evolving market, consumer packaged goods (CPG) companies face the challenge of staying relevant and capturing consumer...

How CPG Marketing is Evolving in the Digital Age

Ben Brockman

Jul 153 min read

How CPG Marketing is Evolving in the Digital Age

Consumer Packaged Goods (CPG) marketing is undergoing a significant transformation. The integration of data analytics into marketing...

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