Morgan CarpenterApr 24, 20234 min readFTC Penalizing False Claims: Is Your Brand Prepared?The FTC recently strengthened its recommendations for consumer brands to provide clinical support for product claims. Now, the...
Morgan CarpenterJan 2, 20232 min readWhat Claims do Consumers Care about?When creating health claims for your supplement, skincare, or cosmetics products, it can be difficult to know what information consumers...
Morgan CarpenterFeb 21, 20222 min readWhat are Structure/Function Claims?Nutritional claims often involve something known as Structure/Function Claims. Today we’ll take a deep dive into what these are, and why...