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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Why Diversity in Clinical Trials is Important
In recent years, the call for diversity in clinical trials has grown louder, and for good reason. Clinical trials aren’t just a...
Ben Brockman
Feb 213 min read
How Focus Groups Unlock Valuable Product Insights
When it comes to product development and marketing, understanding your audience is key. One of the most effective ways to gain deep...
Ben Brockman
Feb 194 min read
Celebrating Innovation: Fourth Phase Wins the Citruslabs Consumer Perception Study Grant
At Citruslabs, we believe in empowering emerging health and wellness brands with the tools they need to grow, evolve, and make a lasting...
Ben Brockman
Feb 182 min read
Why Good Manufacturing Practices are The Gold Standard for Product Safety
Imagine buying a skincare serum that claims to be "all-natural," only to find out it’s contaminated with harmful bacteria. Or a dietary...
Ben Brockman
Feb 143 min read
Citruslabs Expands to the UK Health and Wellness Market
The UK health and wellness industry is thriving, valued at approximately £200 billion , and consumers are demanding more from brands than...
Ben Brockman
Feb 123 min read
Real-World Evidence Data Analysis for Unlocking Actionable Insights
In the world of consumer health products (whether supplements, skincare, superfoods, or pet health) real-world evidence (RWE) is...
Ben Brockman
Feb 113 min read
Shelf-Life Testing Explained: Protecting Your Brand and Consumers
Shelf-life testing is a critical process in the development and marketing of consumer products, from skincare and cosmetics to dietary...
Ben Brockman
Feb 73 min read
How Stability Testing Ensures Product Quality and Shelf Life
Stability testing is a crucial process in the development of cosmetics, supplements, skincare, and other consumer products. It ensures...
Ben Brockman
Feb 53 min read
Microbiological Testing for Safe and High-Quality Products
Ensuring product safety is a top priority for brands in skincare, supplements, cosmetics, and pet health. One essential step in this...
Ben Brockman
Feb 42 min read
What Does "Dermatologically Tested" Really Mean?
When shopping for skincare, cosmetics, or personal care products, you've likely come across the term "dermatologically tested" on labels...
Ben Brockman
Jan 313 min read
The Importance of Testing for Beauty Products
In today’s beauty industry, where new products are constantly entering the market, consumers are becoming increasingly cautious about...
Ben Brockman
Jan 284 min read
How Is Clinical Trial Data Analyzed?
Clinical trials are essential for verifying the safety and efficacy of products in industries such as skincare, supplements, cosmetics,...
Ben Brockman
Jan 224 min read
The Role of Regulatory Agencies in Combating False Advertising
Today’s consumer brands are in constant competition to capture consumer attention. Unfortunately, some take shortcuts by resorting to...
Ben Brockman
Jan 212 min read
What Are Adverse Events in Clinical Trials?
When conducting clinical trials, especially in the health and wellness space, it's vital to understand the concept of an "adverse event."...
Ben Brockman
Jan 153 min read
In Silico Testing in Clinical Trials: A High-Level Overview
In the fast-evolving world of product development, in silico testing is emerging as a powerful and innovative tool. By leveraging...
Ben Brockman
Jan 133 min read
The Role of Pilot Studies in Clinical Trials
When it comes to clinical trials, a pilot study is an invaluable tool for ensuring success. Acting as a trial run for the full-scale...
Ben Brockman
Jan 103 min read
Advancing Innovation in Underfunded Research Areas
The world of scientific research is vast, but not all areas receive the attention or funding they deserve. Fields like longevity, women’s...
Ben Brockman
Jan 84 min read
Innovative CPG Marketing Strategies for 2025
As we step into 2025, the CPG industry faces new opportunities and challenges driven by technological advancements, shifting consumer...
Ben Brockman
Jan 74 min read
How to Improve Brand Perception in CPG Marketing
When it comes to the world consumer packaged goods (CPG), brand perception can make or break your success. A positive brand perception...
Ben Brockman
Jan 33 min read
The Future of Clinical Trials in 2025
The landscape of clinical trials is evolving rapidly, driven by groundbreaking advancements in technology, methodology, and...
Ben Brockman
Jan 13 min read
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