top of page
Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
Search
Ben Brockman
2 days ago3 min read
Why Peer Reviewed Journals Matter in the World of Clinical Trials
In an era where wellness trends flood our feeds and every product seems “clinically proven,” consumers are no longer impressed by empty...
Ben Brockman
6 days ago3 min read
Skincare Formulation 101: Creating Effective and Safe Products
Skincare formulation is both an art and a science, requiring a deep understanding of ingredients, their interactions, and their effects...
Ben Brockman
Mar 143 min read
How Shopper Marketing Strategies Influence Buying Decisions
Imagine this: you walk into a store, and before you even reach the checkout, you’ve added two extra items to your cart. Was it the...
Ben Brockman
Mar 133 min read
Effective Supplement Formulation for Creating High-Quality Products
The supplement industry is booming, with consumers increasingly turning to vitamins, minerals, and herbal blends to support their health....
Ben Brockman
Mar 113 min read
Effective Retail Marketing Strategies to Boost Sales
Retail marketing is the backbone of any successful brick-and-mortar or eCommerce business. With evolving consumer behaviors and...
Ben Brockman
Mar 73 min read
Understanding Supplement Ingredients: A Guide for Brands and Manufacturers
For supplement brands and manufacturers, the choice of supplement ingredients is a critical factor in product development, market...
Ben Brockman
Mar 63 min read
CPG Content Marketing: Strategies to Build Brand Loyalty and Drive Sales
Imagine walking into a store and being drawn to a brand - not just because of its packaging, but because you know its story, trust its...
Ben Brockman
Mar 43 min read
The Science Behind Cosmetic Formulation
Cosmetic formulation is the art and science of developing beauty and skincare products that are safe, effective, and appealing to...
Ben Brockman
Feb 283 min read
Supplement Packaging: How to Design for Success
When it comes to selling supplements, supplement packaging plays a crucial role in attracting consumers, building brand trust, and...
Ben Brockman
Feb 263 min read
What Are Clinical Operations?
Behind every successful clinical trial is a well-organized system ensuring everything runs smoothly from planning to data collection....
Ben Brockman
Feb 253 min read
The Role of a Principal Investigator in Clinical Trials
In the world of clinical trials, especially within industries like supplements, skincare, cosmetics, superfoods, and pet health, the...
Ben Brockman
Feb 213 min read
Why Diversity in Clinical Trials is Important
In recent years, the call for diversity in clinical trials has grown louder, and for good reason. Clinical trials aren’t just a...
Ben Brockman
Feb 194 min read
How Focus Groups Unlock Valuable Product Insights
When it comes to product development and marketing, understanding your audience is key. One of the most effective ways to gain deep...
Ben Brockman
Feb 182 min read
Celebrating Innovation: Fourth Phase Wins the Citruslabs Consumer Perception Study Grant
At Citruslabs, we believe in empowering emerging health and wellness brands with the tools they need to grow, evolve, and make a lasting...
Ben Brockman
Feb 143 min read
Why Good Manufacturing Practices are The Gold Standard for Product Safety
Imagine buying a skincare serum that claims to be "all-natural," only to find out it’s contaminated with harmful bacteria. Or a dietary...
Ben Brockman
Feb 123 min read
Citruslabs Expands to the UK Health and Wellness Market
The UK health and wellness industry is thriving, valued at approximately £200 billion , and consumers are demanding more from brands than...
Ben Brockman
Feb 113 min read
Real-World Evidence Data Analysis for Unlocking Actionable Insights
In the world of consumer health products (whether supplements, skincare, superfoods, or pet health) real-world evidence (RWE) is...
Ben Brockman
Feb 73 min read
Shelf-Life Testing Explained: Protecting Your Brand and Consumers
Shelf-life testing is a critical process in the development and marketing of consumer products, from skincare and cosmetics to dietary...
Ben Brockman
Feb 53 min read
How Stability Testing Ensures Product Quality and Shelf Life
Stability testing is a crucial process in the development of cosmetics, supplements, skincare, and other consumer products. It ensures...
Ben Brockman
Feb 42 min read
Microbiological Testing for Safe and High-Quality Products
Ensuring product safety is a top priority for brands in skincare, supplements, cosmetics, and pet health. One essential step in this...
bottom of page