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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Consumer Preferences in Skincare Marketing
As a skincare brand, the language you use to market your products is critical to forming sustainable customer relationships, selling...
Morgan Carpenter
Oct 13, 20234 min read
False Advertising: What Are the Consequences of Unfounded Product Claims?
The race to capture consumer attention and loyalty can be relentless. Brands invest massive resources into product development,...
Morgan Carpenter
Sep 22, 20233 min read
Turning Research Results into Consumer-Friendly Claims
For consumer brand leaders, the intersection of clinical research and accessible communication is a place of great potential. When...
Morgan Carpenter
Sep 1, 20234 min read
Why Continuously Update Your Product Claims?
In the fast-paced world of consumer products, staying ahead of the competition requires a strategic blend of innovation, credibility, and...
Morgan Carpenter
Aug 22, 20233 min read
Augmented Reality's Impact on Consumer Understanding of Product Claims
In the ever-evolving landscape of consumer brands, staying ahead means embracing innovative technologies that reshape the way we interact...
Morgan Carpenter
Aug 16, 20233 min read
The Secrets to Timeless Product Claims
While marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...
Morgan Carpenter
Aug 11, 20233 min read
The Art of Minimalist Product Claims
Brevity has become a prized commodity in an increasingly busy world. For consumer brands, distilling complex clinical information into...
Morgan Carpenter
Aug 9, 20233 min read
Myths about Clinical Trials for Product Claims
As a consumer brand looking to support your products with valid claims, it can be easy to feel deterred by the many myths surrounding the...
Citruslabs Staff
Aug 7, 20233 min read
Misleading Beauty Claims to Avoid, and Resources for Brands
As a consumer brand operating in the beauty industry, the importance of maintaining trust and credibility cannot be overstated....
Morgan Carpenter
Jul 28, 20234 min read
Step-by-Step Guide to Strong Product Claims
Product claims are the foundation of marketing consumer products, but their creation can seem complicated or out of reach for brands to...
Morgan Carpenter
Jul 24, 20233 min read
How Small Skincare Brands Can Gain Traction Online
As the skincare industry expands, small brands face a constant challenge in gaining recognition and standing out. Despite more prominent...
Morgan Carpenter
Jul 17, 20233 min read
Best Practices for Marketing a Formula Change
Consumer brands initiate formula changes for a wide range of reasons. From consumer feedback to ongoing research developments, there are...
Morgan Carpenter
Jul 14, 20233 min read
Guidance on FDA Requirements for Supplement Claims
There are various kinds of supplement product claims that supplement brands can create through clinical research. Several of these are...
Morgan Carpenter
Jul 10, 20233 min read
FAQ about Unsupported Product Claims
Establishing trust with your customers is essential for the success of any consumer brand, including skincare and supplement companies....
Morgan Carpenter
Jul 5, 20233 min read
How Skincare Brands can Market Mindfully
In today's world, where appearance is overly scrutinized especially online, skincare brands have a unique opportunity to promote mental...
Morgan Carpenter
Jul 3, 20234 min read
FAQs about Consumer Perception Studies
We have discussed the ins and outs of consumer perception studies previously on the blog, as they are an incredible value study model for...
Morgan Carpenter
Jun 28, 20234 min read
The Demand for Transparency in Supplements
Supplement consumers are increasingly conscious about what they put into their bodies. This means that demand has soared for transparency...
Morgan Carpenter
Jun 21, 20234 min read
Translate Clinical Results into Compelling Supplement Claims
Once your supplement brand has decided to take the leap and invest in clinical research for your products, it can still be difficult to...
Morgan Carpenter
Jun 12, 20234 min read
Latest Trends and Innovations in Skincare Packaging
As consumer expectations evolve and new technologies emerge, skincare brands are continually exploring innovative packaging solutions...
Morgan Carpenter
Jun 9, 20233 min read
Brand Visibility: a Guide to Marketing Your Product Claims
In today's competitive marketplace, consumer brands, including skincare and supplement brands, are constantly seeking ways to enhance...
Morgan Carpenter
May 29, 20234 min read
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