Clinical trials and Research Blog

The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.

Bethany Schoengarth

Feb 142 min read

Why Science-Backed Wellness Products Win: A Look at Consumer Trust and Loyalty

Buzzwords like "clean" and "natural" have dominated the wellness market in the last decade, causing consumers to raise their eyebrows...

False Advertising: Don’t make Implied Claims!

Bethany Schoengarth

Jan 193 min read

False Advertising: Don’t make Implied Claims!

The way you talk about your products can make or break your brand. That's right, I'm talking about the treacherous terrain of product...

Explore the Regulations for Pet Wellness Products

Bethany Schoengarth

Jan 113 min read

Explore the Regulations for Pet Wellness Products

The pet industry is expected to swell from $320 billion today to almost $500 billion by 2030, according to a report from Bloomberg...

Effective Strategies for Advertising Health and Wellness Claims

Bethany Schoengarth

Jan 24 min read

Effective Strategies for Advertising Health and Wellness Claims

The health and wellness industry is booming, with more consumers than ever seeking products that promise a healthier, more balanced...

The Buzz on Wellness Claims: Navigating the Dangers of Implied Claims

Bethany Schoengarth

Nov 24, 20233 min read

The Buzz on Wellness Claims: Navigating the Dangers of Implied Claims

As we enter the sniffles and sneezes season, a peculiar case in the wellness industry sheds light on the delicate dance of implied...

Morgan Carpenter

Nov 6, 20233 min read

6 advantages of digital CRO services

Technology is rapidly advancing and the demands are growing for more efficient healthcare solutions, the world of clinical research has...

Accessible Research: A Game Changer in CPG Marketing

Morgan Carpenter

Oct 30, 20234 min read

Accessible Research: A Game Changer in CPG Marketing

We are strong advocates that for consumer brands, research forms the foundation of product development and consumer trust. That's where...

Navigating the Regulatory Landscape: Marketing Supplements

Morgan Carpenter

Oct 27, 20234 min read

Navigating the Regulatory Landscape: Marketing Supplements

The dietary supplement industry in the United States is a dynamic and fast-evolving field, with consumers increasingly seeking natural...

The Latest Evidence for Magnesium Supplements

Morgan Carpenter

Oct 25, 20233 min read

The Latest Evidence for Magnesium Supplements

One of the ingredients catching the attention of consumers and supplement brands alike is magnesium. This mineral, essential for various...

Consumer Preferences in Skincare Marketing

Morgan Carpenter

Oct 13, 20234 min read

Consumer Preferences in Skincare Marketing

As a skincare brand, the language you use to market your products is critical to forming sustainable customer relationships, selling...

False Advertising: What Are the Consequences of Unfounded Product Claims?

Morgan Carpenter

Sep 22, 20233 min read

False Advertising: What Are the Consequences of Unfounded Product Claims?

The race to capture consumer attention and loyalty can be relentless. Brands invest massive resources into product development,...

Turning Research Results into Consumer-Friendly Claims

Morgan Carpenter

Sep 1, 20234 min read

Turning Research Results into Consumer-Friendly Claims

For consumer brand leaders, the intersection of clinical research and accessible communication is a place of great potential. When...

Why Continuously Update Your Product Claims?

Morgan Carpenter

Aug 22, 20233 min read

Why Continuously Update Your Product Claims?

In the fast-paced world of consumer products, staying ahead of the competition requires a strategic blend of innovation, credibility, and...

Augmented Reality's Impact on Consumer Understanding of Product Claims

Morgan Carpenter

Aug 16, 20233 min read

Augmented Reality's Impact on Consumer Understanding of Product Claims

In the ever-evolving landscape of consumer brands, staying ahead means embracing innovative technologies that reshape the way we interact...

Morgan Carpenter

Aug 11, 20233 min read

The Secrets to Timeless Product Claims

While marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...

Morgan Carpenter

Aug 9, 20233 min read

The Art of Minimalist Product Claims

Brevity has become a prized commodity in an increasingly busy world. For consumer brands, distilling complex clinical information into...

Myths about Clinical Trials for Product Claims

Citruslabs Staff

Aug 7, 20233 min read

Myths about Clinical Trials for Product Claims

As a consumer brand looking to support your products with valid claims, it can be easy to feel deterred by the many myths surrounding the...

Misleading Beauty Claims to Avoid, and Resources for Brands

Morgan Carpenter

Jul 28, 20234 min read

Misleading Beauty Claims to Avoid, and Resources for Brands

As a consumer brand operating in the beauty industry, the importance of maintaining trust and credibility cannot be overstated....

Step-by-Step Guide to Strong Product Claims

Morgan Carpenter

Jul 24, 20233 min read

Step-by-Step Guide to Strong Product Claims

Product claims are the foundation of marketing consumer products, but their creation can seem complicated or out of reach for brands to...

How Small Skincare Brands Can Gain Traction Online

Morgan Carpenter

Jul 17, 20233 min read

How Small Skincare Brands Can Gain Traction Online

As the skincare industry expands, small brands face a constant challenge in gaining recognition and standing out. Despite more prominent...

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