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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Susanne Mitschke
Apr 25, 20242 min read
Make the most out of clinical study results
Conducting a clinical study is a significant investment for any brand, especially those in the skincare or supplement sectors. Once you...
Susanne Mitschke
Apr 25, 20243 min read
Methodologies 101: Choosing the Right Methodology for Your Clinical Study
Selecting the right methodologies is crucial to ensure accurate, reliable, and actionable data collection for your clinical trial. First,...
Susanne Mitschke
Apr 17, 20243 min read
5 Tips on Designing Your Perfect Study
When launching a new skincare product or dietary supplement, conducting a well-designed clinical trial is crucial. Such studies not only...
Anna Jakubowitz
Mar 20, 20242 min read
Cat Research: How Efficacy Trials are Shaping Superior Feline Supplements
In the competitive environment of pet health companies, the quest to develop cutting-edge products tailored for feline companions has...
Anna Jakubowitz
Mar 18, 20243 min read
The Role of Influencers and Social Media in Supplement Marketing Strategies
The rise of influencers and social media platforms has changed the way brands promote their products. Nowhere is this more evident than...
Bethany Schoengarth
Feb 14, 20242 min read
Why Science-Backed Wellness Products Win: A Look at Consumer Trust and Loyalty
Buzzwords like "clean" and "natural" have dominated the wellness market in the last decade, causing consumers to raise their eyebrows...
Bethany Schoengarth
Jan 19, 20243 min read
False Advertising: Don’t make Implied Claims!
The way you talk about your products can make or break your brand. That's right, I'm talking about the treacherous terrain of product...
Bethany Schoengarth
Jan 11, 20243 min read
Explore the Regulations for Pet Wellness Products
The pet industry is expected to swell from $320 billion today to almost $500 billion by 2030, according to a report from Bloomberg...
Bethany Schoengarth
Jan 2, 20244 min read
Effective Strategies for Advertising Health and Wellness Claims
The health and wellness industry is booming, with more consumers than ever seeking products that promise a healthier, more balanced...
Bethany Schoengarth
Nov 24, 20233 min read
The Buzz on Wellness Claims: Navigating the Dangers of Implied Claims
As we enter the sniffles and sneezes season, a peculiar case in the wellness industry sheds light on the delicate dance of implied...
Morgan Carpenter
Nov 6, 20233 min read
6 advantages of digital CRO services
Technology is rapidly advancing and the demands are growing for more efficient healthcare solutions, the world of clinical research has...
Morgan Carpenter
Oct 30, 20234 min read
Accessible Research: A Game Changer in CPG Marketing
We are strong advocates that for consumer brands, research forms the foundation of product development and consumer trust. That's where...
Morgan Carpenter
Oct 27, 20234 min read
Navigating the Regulatory Landscape: Marketing Supplements
The dietary supplement industry in the United States is a dynamic and fast-evolving field, with consumers increasingly seeking natural...
Morgan Carpenter
Oct 25, 20233 min read
The Latest Evidence for Magnesium Supplements
One of the ingredients catching the attention of consumers and supplement brands alike is magnesium. This mineral, essential for various...
Morgan Carpenter
Oct 13, 20234 min read
Consumer Preferences in Skincare Marketing
As a skincare brand, the language you use to market your products is critical to forming sustainable customer relationships, selling...
Morgan Carpenter
Sep 22, 20233 min read
False Advertising: What Are the Consequences of Unfounded Product Claims?
The race to capture consumer attention and loyalty can be relentless. Brands invest massive resources into product development,...
Morgan Carpenter
Sep 1, 20234 min read
Turning Research Results into Consumer-Friendly Claims
For consumer brand leaders, the intersection of clinical research and accessible communication is a place of great potential. When...
Morgan Carpenter
Aug 22, 20233 min read
Why Continuously Update Your Product Claims?
In the fast-paced world of consumer products, staying ahead of the competition requires a strategic blend of innovation, credibility, and...
Morgan Carpenter
Aug 16, 20233 min read
Augmented Reality's Impact on Consumer Understanding of Product Claims
In the ever-evolving landscape of consumer brands, staying ahead means embracing innovative technologies that reshape the way we interact...
Morgan Carpenter
Aug 11, 20233 min read
The Secrets to Timeless Product Claims
While marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...
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