Explore the Regulations for Pet Wellness Products
The pet industry is expected to swell from $320 billion today to almost $500 billion by 2030, according to a report from Bloomberg...
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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Bethany Schoengarth
Jan 24 min read
Effective Strategies for Advertising Health and Wellness Claims
The health and wellness industry is booming, with more consumers than ever seeking products that promise a healthier, more balanced...
Bethany Schoengarth
Nov 24, 20233 min read
The Buzz on Wellness Claims: Navigating the Dangers of Implied Claims
As we enter the sniffles and sneezes season, a peculiar case in the wellness industry sheds light on the delicate dance of implied...
Morgan Carpenter
Nov 6, 20233 min read
6 advantages of digital CRO services
Technology is rapidly advancing and the demands are growing for more efficient healthcare solutions, the world of clinical research has...
Morgan Carpenter
Oct 30, 20234 min read
Accessible Research: A Game Changer in CPG Marketing
We are strong advocates that for consumer brands, research forms the foundation of product development and consumer trust. That's where...
Morgan Carpenter
Oct 27, 20234 min read
Navigating the Regulatory Landscape: Marketing Supplements
The dietary supplement industry in the United States is a dynamic and fast-evolving field, with consumers increasingly seeking natural...
Morgan Carpenter
Oct 25, 20233 min read
The Latest Evidence for Magnesium Supplements
One of the ingredients catching the attention of consumers and supplement brands alike is magnesium. This mineral, essential for various...
Morgan Carpenter
Oct 13, 20234 min read
Consumer Preferences in Skincare Marketing
As a skincare brand, the language you use to market your products is critical to forming sustainable customer relationships, selling...
Morgan Carpenter
Sep 22, 20233 min read
False Advertising: What Are the Consequences of Unfounded Product Claims?
The race to capture consumer attention and loyalty can be relentless. Brands invest massive resources into product development,...
Morgan Carpenter
Sep 1, 20234 min read
Turning Research Results into Consumer-Friendly Claims
For consumer brand leaders, the intersection of clinical research and accessible communication is a place of great potential. When...
Morgan Carpenter
Aug 22, 20233 min read
Why Continuously Update Your Product Claims?
In the fast-paced world of consumer products, staying ahead of the competition requires a strategic blend of innovation, credibility, and...
Morgan Carpenter
Aug 16, 20233 min read
Augmented Reality's Impact on Consumer Understanding of Product Claims
In the ever-evolving landscape of consumer brands, staying ahead means embracing innovative technologies that reshape the way we interact...
Morgan Carpenter
Aug 11, 20233 min read
The Secrets to Timeless Product Claims
While marketing trends come and go, some product claims stand the test of time over the years. These product claims continue to captivate...
Morgan Carpenter
Aug 9, 20233 min read
The Art of Minimalist Product Claims
Brevity has become a prized commodity in an increasingly busy world. For consumer brands, distilling complex clinical information into...
Citruslabs Staff
Aug 7, 20233 min read
Myths about Clinical Trials for Product Claims
As a consumer brand looking to support your products with valid claims, it can be easy to feel deterred by the many myths surrounding the...
Morgan Carpenter
Jul 28, 20234 min read
Misleading Beauty Claims to Avoid, and Resources for Brands
As a consumer brand operating in the beauty industry, the importance of maintaining trust and credibility cannot be overstated....
Morgan Carpenter
Jul 24, 20233 min read
Step-by-Step Guide to Strong Product Claims
Product claims are the foundation of marketing consumer products, but their creation can seem complicated or out of reach for brands to...
Morgan Carpenter
Jul 17, 20233 min read
How Small Skincare Brands Can Gain Traction Online
As the skincare industry expands, small brands face a constant challenge in gaining recognition and standing out. Despite more prominent...
Morgan Carpenter
Jul 14, 20233 min read
Best Practices for Marketing a Formula Change
Consumer brands initiate formula changes for a wide range of reasons. From consumer feedback to ongoing research developments, there are...
Morgan Carpenter
Jul 10, 20233 min read
Guidance on FDA Requirements for Supplement Claims
There are various kinds of supplement product claims that supplement brands can create through clinical research. Several of these are...
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