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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Why Sustainable Products Need Clinical Proof
Sustainable products are reshaping industries - from skincare and supplements to superfoods and pet health. But in a space crowded with...
Ben Brockman
11 minutes ago2 min read
How to Validate Marketing Claims to Build Consumer Trust
Have you ever seen a product claim that sounded too good to be true? “Eliminates wrinkles overnight!” or “Boosts energy instantly!”,...
Ben Brockman
5 days ago3 min read
Effective Retail Marketing Strategies to Boost Sales
Retail marketing is the backbone of any successful brick-and-mortar or eCommerce business. With evolving consumer behaviors and...
Ben Brockman
Mar 113 min read
Real-World Evidence Data Analysis for Unlocking Actionable Insights
In the world of consumer health products (whether supplements, skincare, superfoods, or pet health) real-world evidence (RWE) is...
Ben Brockman
Feb 113 min read
Why Patch Testing Matters for Consumer Brands
As consumers become more ingredient-conscious, skincare and cosmetic brands must ensure their products are safe, effective, and backed by...
Ben Brockman
Jan 303 min read
The Role of Regulatory Agencies in Combating False Advertising
Today’s consumer brands are in constant competition to capture consumer attention. Unfortunately, some take shortcuts by resorting to...
Ben Brockman
Jan 212 min read
Innovative CPG Marketing Strategies for 2025
As we step into 2025, the CPG industry faces new opportunities and challenges driven by technological advancements, shifting consumer...
Ben Brockman
Jan 74 min read
How to Improve Brand Perception in CPG Marketing
When it comes to the world consumer packaged goods (CPG), brand perception can make or break your success. A positive brand perception...
Ben Brockman
Jan 33 min read
How the Placebo Effect Shapes Product Performance
The placebo effect is a fascinating psychological phenomenon that has profound implications for how we perceive the effectiveness of...
Ben Brockman
Dec 23, 20243 min read
Digital Marketing Strategies for CPG Companies
Consumer Packaged Goods (CPG) companies face a unique set of challenges in the digital age. From fierce competition to evolving consumer...
Ben Brockman
Dec 17, 20244 min read
How Traditional Marketing Powers CPG Product Success
In a world dominated by digital ads and social media, traditional marketing still holds an indispensable place in the playbook of...
Ben Brockman
Nov 26, 20245 min read
How to Achieve Product Compliance and Build Trust with Consumers
With ever-evolving rules and regulations, product compliance is essential for any brand looking to build a positive reputation and...
Ben Brockman
Nov 15, 20244 min read
The Economic Impact of False Advertising
False advertising scandals can rock industries and wipe out the reputation of even well-known brands. Take, for example, a prominent case...
Ben Brockman
Oct 4, 20245 min read
How to Use Consumer Insights to Improve Your CPG Marketing
Understanding your audience is the key to crafting impactful marketing strategies. With countless products vying for attention on store...
Ben Brockman
Sep 20, 20243 min read
10 Proven Strategies to Boost Your CPG Marketing Success
In the fast-paced world of consumer packaged goods (CPG), having a well-optimized marketing strategy is key to staying competitive and...
Ben Brockman
Sep 11, 20244 min read
Common False Advertising Claims in Health Products
When it comes to health products, from supplements to skincare, companies are under constant pressure to stand out. However, when...
Ben Brockman
Sep 9, 20244 min read
The Impact of False Advertising on Brand Reputation
In today's world, brands are constantly in a race to grab your attention! With the power of digital marketing at their fingertips,...
Ben Brockman
Aug 20, 20244 min read
Capturing Consumer Interest: Emerging CPG Marketing Trends
In today's rapidly evolving market, consumer packaged goods (CPG) companies face the challenge of staying relevant and capturing consumer...
Ben Brockman
Aug 13, 20243 min read
Legal Challenges: The Risk Brands Face with Unsubstantiated Claims
In today's competitive market, brands are under increasing pressure to stand out, often resorting to bold claims to capture consumer...
Ben Brockman
Aug 9, 20244 min read
Overcome Clinical Trial Challenges with Proven CRO Services
Navigating the complexities of clinical trials in the fields of supplements, cosmetics, skincare, superfoods, and pet health can be...
Ben Brockman
Aug 5, 20243 min read
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