The Economic Impact of False Advertising
False advertising scandals can rock industries and wipe out the reputation of even well-known brands. Take, for example, a prominent case...
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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Ben Brockman
Sep 203 min read
How to Use Consumer Insights to Improve Your CPG Marketing
Understanding your audience is the key to crafting impactful marketing strategies. With countless products vying for attention on store...
Ben Brockman
Sep 114 min read
10 Proven Strategies to Boost Your CPG Marketing Success
In the fast-paced world of consumer packaged goods (CPG), having a well-optimized marketing strategy is key to staying competitive and...
Ben Brockman
Sep 94 min read
Common False Advertising Claims in Health Products
When it comes to health products, from supplements to skincare, companies are under constant pressure to stand out. However, when...
Ben Brockman
Aug 204 min read
The Impact of False Advertising on Brand Reputation
In today's world, brands are constantly in a race to grab your attention! With the power of digital marketing at their fingertips,...
Ben Brockman
Aug 133 min read
Capturing Consumer Interest: Emerging CPG Marketing Trends
In today's rapidly evolving market, consumer packaged goods (CPG) companies face the challenge of staying relevant and capturing consumer...
Ben Brockman
Aug 94 min read
Legal Challenges: The Risk Brands Face with Unsubstantiated Claims
In today's competitive market, brands are under increasing pressure to stand out, often resorting to bold claims to capture consumer...
Ben Brockman
Aug 53 min read
Overcome Clinical Trial Challenges with Proven CRO Services
Navigating the complexities of clinical trials in the fields of supplements, cosmetics, skincare, superfoods, and pet health can be...
Ben Brockman
Jul 303 min read
What is Puffery? Understanding Exaggerated Claims in Advertising
In the world of advertising, bold and eye-catching claims are commonplace. However, there's a fine line between truthful marketing and...
Ben Brockman
Jul 183 min read
Clickbait or Con? How Unethical Ads Exploit Consumers
In today's digital age, the line between engaging content and misleading marketing is becoming increasingly blurred. "Unethical ads"...
Ben Brockman
Jul 153 min read
How CPG Marketing is Evolving in the Digital Age
Consumer Packaged Goods (CPG) marketing is undergoing a significant transformation. The integration of data analytics into marketing...
Susanne Mitschke
May 304 min read
Navigating FTC Regulations on Product Claims: Essential Insights for Brands
The NUMBER ONE reason why supplements, cosmetics, pet health, superfood, and skincare brands conduct clinical trials is to receive...
Susanne Mitschke
Apr 252 min read
Make the most out of clinical study results
Conducting a clinical study is a significant investment for any brand, especially those in the skincare or supplement sectors. Once you...
Susanne Mitschke
Apr 253 min read
Methodologies 101: Choosing the Right Methodology for Your Clinical Study
Selecting the right methodologies is crucial to ensure accurate, reliable, and actionable data collection for your clinical trial. First,...
Susanne Mitschke
Apr 173 min read
5 Tips on Designing Your Perfect Study
When launching a new skincare product or dietary supplement, conducting a well-designed clinical trial is crucial. Such studies not only...
Anna Jakubowitz
Mar 202 min read
Cat Research: How Efficacy Trials are Shaping Superior Feline Supplements
In the competitive environment of pet health companies, the quest to develop cutting-edge products tailored for feline companions has...
Anna Jakubowitz
Mar 183 min read
The Role of Influencers and Social Media in Supplement Marketing Strategies
The rise of influencers and social media platforms has changed the way brands promote their products. Nowhere is this more evident than...
Bethany Schoengarth
Feb 142 min read
Why Science-Backed Wellness Products Win: A Look at Consumer Trust and Loyalty
Buzzwords like "clean" and "natural" have dominated the wellness market in the last decade, causing consumers to raise their eyebrows...
Bethany Schoengarth
Jan 193 min read
False Advertising: Don’t make Implied Claims!
The way you talk about your products can make or break your brand. That's right, I'm talking about the treacherous terrain of product...
Bethany Schoengarth
Jan 113 min read
Explore the Regulations for Pet Wellness Products
The pet industry is expected to swell from $320 billion today to almost $500 billion by 2030, according to a report from Bloomberg...
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