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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Ben Brockman
1 day ago2 min read
The Role of Regulatory Agencies in Combating False Advertising
Today’s consumer brands are in constant competition to capture consumer attention. Unfortunately, some take shortcuts by resorting to...
Ben Brockman
Jan 74 min read
Innovative CPG Marketing Strategies for 2025
As we step into 2025, the CPG industry faces new opportunities and challenges driven by technological advancements, shifting consumer...
Ben Brockman
Jan 33 min read
How to Improve Brand Perception in CPG Marketing
When it comes to the world consumer packaged goods (CPG), brand perception can make or break your success. A positive brand perception...
Ben Brockman
Dec 23, 20243 min read
How the Placebo Effect Shapes Product Performance
The placebo effect is a fascinating psychological phenomenon that has profound implications for how we perceive the effectiveness of...
Ben Brockman
Dec 17, 20244 min read
Digital Marketing Strategies for CPG Companies
Consumer Packaged Goods (CPG) companies face a unique set of challenges in the digital age. From fierce competition to evolving consumer...
Ben Brockman
Nov 26, 20245 min read
How Traditional Marketing Powers CPG Product Success
In a world dominated by digital ads and social media, traditional marketing still holds an indispensable place in the playbook of...
Ben Brockman
Nov 15, 20244 min read
How to Achieve Product Compliance and Build Trust with Consumers
With ever-evolving rules and regulations, product compliance is essential for any brand looking to build a positive reputation and...
Ben Brockman
Oct 4, 20245 min read
The Economic Impact of False Advertising
False advertising scandals can rock industries and wipe out the reputation of even well-known brands. Take, for example, a prominent case...
Ben Brockman
Sep 20, 20243 min read
How to Use Consumer Insights to Improve Your CPG Marketing
Understanding your audience is the key to crafting impactful marketing strategies. With countless products vying for attention on store...
Ben Brockman
Sep 11, 20244 min read
10 Proven Strategies to Boost Your CPG Marketing Success
In the fast-paced world of consumer packaged goods (CPG), having a well-optimized marketing strategy is key to staying competitive and...
Ben Brockman
Sep 9, 20244 min read
Common False Advertising Claims in Health Products
When it comes to health products, from supplements to skincare, companies are under constant pressure to stand out. However, when...
Ben Brockman
Aug 20, 20244 min read
The Impact of False Advertising on Brand Reputation
In today's world, brands are constantly in a race to grab your attention! With the power of digital marketing at their fingertips,...
Ben Brockman
Aug 13, 20243 min read
Capturing Consumer Interest: Emerging CPG Marketing Trends
In today's rapidly evolving market, consumer packaged goods (CPG) companies face the challenge of staying relevant and capturing consumer...
Ben Brockman
Aug 9, 20244 min read
Legal Challenges: The Risk Brands Face with Unsubstantiated Claims
In today's competitive market, brands are under increasing pressure to stand out, often resorting to bold claims to capture consumer...
Ben Brockman
Aug 5, 20243 min read
Overcome Clinical Trial Challenges with Proven CRO Services
Navigating the complexities of clinical trials in the fields of supplements, cosmetics, skincare, superfoods, and pet health can be...
Ben Brockman
Jul 30, 20243 min read
What is Puffery? Understanding Exaggerated Claims in Advertising
In the world of advertising, bold and eye-catching claims are commonplace. However, there's a fine line between truthful marketing and...
Ben Brockman
Jul 18, 20243 min read
Clickbait or Con? How Unethical Ads Exploit Consumers
In today's digital age, the line between engaging content and misleading marketing is becoming increasingly blurred. "Unethical ads"...
Ben Brockman
Jul 15, 20243 min read
How CPG Marketing is Evolving in the Digital Age
Consumer Packaged Goods (CPG) marketing is undergoing a significant transformation. The integration of data analytics into marketing...
Susanne Mitschke
May 30, 20244 min read
Navigating FTC Regulations on Product Claims: Essential Insights for Brands
The NUMBER ONE reason why supplements, cosmetics, pet health, superfood, and skincare brands conduct clinical trials is to receive...
Susanne Mitschke
Apr 25, 20242 min read
Make the most out of clinical study results
Conducting a clinical study is a significant investment for any brand, especially those in the skincare or supplement sectors. Once you...
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