Unmasking Deception: How False Advertising Affects Consumer Trust
In today's competitive marketplace, consumer trust is a crucial asset for any brand. However, this trust can be easily shattered by false...
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Clinical trials and Research Blog
The Citruslabs blog covers all things clinical trial patient recruitment and retention as well as exciting news and developments in the medical research industry. Browse our recent posts or search for a topic you're interested in to learn more.
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Ben Brockman
Aug 163 min read
The Ultimate Guide to a Successful CRO Experience
Partnering with a Contract Research Organization (CRO) can be a game-changer for businesses looking to validate their products through...
Ben Brockman
Aug 143 min read
Harnessing Digital Health Technologies for Business Growth
As the healthcare landscape rapidly evolves, businesses are increasingly recognizing the potential of digital health technologies to...
Ben Brockman
Aug 94 min read
Legal Challenges: The Risk Brands Face with Unsubstantiated Claims
In today's competitive market, brands are under increasing pressure to stand out, often resorting to bold claims to capture consumer...
Ben Brockman
Aug 73 min read
Protect Your Brand: Why Compliant Ads with Claims are Important
In today’s competitive marketplace, companies are constantly striving to differentiate their products. Many brands rely on persuasive...
Ben Brockman
Aug 53 min read
Overcome Clinical Trial Challenges with Proven CRO Services
Navigating the complexities of clinical trials in the fields of supplements, cosmetics, skincare, superfoods, and pet health can be...
Ben Brockman
Aug 23 min read
Going Digital: How Technology is Transforming Clinical Trials
In recent years, technology has revolutionized many aspects of our lives, from the way we communicate to how we shop. The field of...
Ben Brockman
Aug 13 min read
From Shelf to Success: CPG Marketing Strategies That Deliver Results
In the highly competitive world of consumer packaged goods (CPG), effective marketing strategies are crucial for standing out on the...
Ben Brockman
Jul 303 min read
What is Puffery? Understanding Exaggerated Claims in Advertising
In the world of advertising, bold and eye-catching claims are commonplace. However, there's a fine line between truthful marketing and...
Ben Brockman
Jul 265 min read
From Start to Finish: Understanding the Benefits of CROs in Clinical Trials
In the world of clinical research, ensuring the success of a clinical trial is paramount. However, conducting a clinical trial is a...
Ben Brockman
Jul 254 min read
CPG Industry Trends for 2024
The Consumer Packaged Goods (CPG) industry is undergoing significant transformations as companies adapt to new technologies, changing...
Ben Brockman
Jul 193 min read
Cracking the Clinical Code: What is a CRO and How Does it Simplify Your Research?
In the world of clinical trials, the term Contract Research Organization (CRO) frequently pops up. But what is a Contract Research...
Ben Brockman
Jul 183 min read
Clickbait or Con? How Unethical Ads Exploit Consumers
In today's digital age, the line between engaging content and misleading marketing is becoming increasingly blurred. "Unethical ads"...
Ben Brockman
Jul 153 min read
How CPG Marketing is Evolving in the Digital Age
Consumer Packaged Goods (CPG) marketing is undergoing a significant transformation. The integration of data analytics into marketing...
Ben Brockman
Jul 133 min read
Decentralized Clinical Trials: Power of Data for Accurate Results
For decades, traditional centralized clinical trials have been the gold standard for testing new drugs and treatments. However, these...
Ben Brockman
Jul 103 min read
Does the FDA Regulate Supplements? A Guide for Your Supplement Business
In today's competitive supplement market, navigating regulations and ensuring consumer safety is paramount. A crucial question for...
Ben Brockman
Jul 83 min read
Staying Ahead of the Curve: Updates on FDA Pet Food Regulations
In today's ever-evolving market, understanding the latest FDA pet food regulations is essential for pet food manufacturers, retailers,...
Ben Brockman
Jul 53 min read
CPG Marketing: Engage Your Audience with Skincare Brand Marketing
In the fast-paced world of skincare, having a great product is just the beginning. To truly make an impact, skincare brands need to...
Ben Brockman
Jul 33 min read
Decentralized Clinical Trials for Supplements: A Step-by-Step Guide
What is a decentralized clinical trial (DCT)? DCTs are transforming the way we test and validate supplements. Using digital tools and...
Ben Brockman
Jul 13 min read
How Contract Research Organizations Help Market Healthy Pet Products
In the competitive world of pet care, ensuring the quality and efficacy of products is crucial for brands aiming to stand out. Contract...
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